Duffy Sheardown has only been making chocolate since 2008, but his bars have quickly become renowned as some of the best in the world. In fact, just three years after starting the business, his Honduras Indio Rojo bar won the prestigious Academy Of Chocolate “Golden Bean” award for the best bean-to-bar chocolate in the world.
Duffy sources his beans directly from the growers. He is one of the founders of an organisation called Direct Cacao, aimed at promoting this kind of trade. From a cocoa farmer’s point of view, direct trade gives a much higher income than other schemes like Fair Trade, as it cuts out all the middlemen that are usually involved when cocoa is traded as a commodity.